People don't like being filmed... so for me stripping back on equipment so you almost look like the photographer's assistant is key... no big mics or film lights.... it is best that people do not even know they are being filmed and therefore are just captured acting naturally... this is a wedding, not a film set and it should be filmed in a respectful way.
For me the most cinematic tool at our disposal is light.... not steady cams, jibs, sliders or other latest tech, which is so often used for no artistic reason, but just because it is flavour of the month. People want a cinematic look to their wedding video, and for me that is giving the most beautiful look you can to people.
The audio is an often over looked part of filming that sets the boys from the men.... it is said that audio is 80% of the film.... we can suffer poor visuals if the audio is good... but cannot suffer any film with terrible audio.... this approach has helped me last year to be the Essex Wedding Videographer Of The Year 2018/2019 Finalist and FilmConvert Short Film Competition 2018 Runner Up (judged by some of Hollywood's leading cinematograhers).